This week, Adam Cheyer talks to us about co-founding Siri and the future of AI. Yes, that Siri. ;)

Adam's background is fascinating. He didn't even start to try to be an entrepreneur until his 40's. In a world full of bright-eyed 20-something entrepreneurs trying to make it, but instead ending up in a rat-race of their own creation, it's refreshing to talk to Adam. 

Adam created Siri (and Viv) through a methodology that he will teach you in this interview. You can apply it today. It's his unique twist on goal-setting, and is tempered by the fact that life is unpredictable and things often turn out different than you might first imagine.

You will also learn about the two big practices in AI today, and see if one or the other might be a good fit for you.

So take a listen and learn more about the fascinating man behind a revolution in voice control.

How do you start a company? Most people think they know, but they get it all wrong. David S Rose has been an entrepreneur and investor for decades. He's seen it from both sides many times and lives to tell the tale. In his first interview with us, he told us all about his background and how he turned into an investor. This time, he talks about the nitty-gritty of how to start and grow your business.

If you want to see the Gust Startup Checklist, visit gust.com/checklist.

Ryan Holiday discusses his new book, Ego Is The Enemy.

Patrick McGinnis has a new book out called The 10% Entrepreneur. It's a novel idea that has the same roots as Nassim Taleb's barbell investing approach. Nassim Taleb suggests putting 10% of your assets in high-risk high-reward assets that could multiply enormously and the other 90% of your assets in plain old cash. That way you can never go bankrupt, because only 10% of your assets are exposed.

Similarly, Patrick McGinnis suggests investing 10% of your time in entrepreneurship and 90% of it doing something safe like a day job. Only when your idea proves itself viable do you quit your job and start looking for venture capital, if you even want to go that path.

James Altucher talks about this all the time. He didn't quit his job until his side project could pay for his lifestyle. This week, we talk to Patrick about this idea and much more.